Equation Technologies is devoted to making your organization more effective. We believe that imaginative thinking about your business and the technological infrastructure that drives it really does result in hugely powerful solutions.

To generate these solutions, we use a process we like to refer to as “installing business genius”. When we speak about genius, most of us mean having exceptional intellectual ability and originality, someone who has discerning skills who has unique creative ability and a natural talent.

And isn’t that a good definition of what you want from your technology infrastructure?

Getting it isn’t luck.  It’s the result of a structured approach based on business strategy. Here’s how it works:
We don’t talk about software. We don’t talk about solution features and functionalities. We talk about your business: how are you doing things currently in every aspect and depart­ment of the business -  where are your resources focusing their efforts - we talk about how things are today and how they need to be tomorrow in order to improve efficiencies, retain customers and grow revenue.

We sit down for a “deep dive” to uncover details of the requirements to meet the objections above.

We give our clients options — not just one “boxed” solution. By providing options our clients have choices - whether it’s the cost-effective solution, the middle “grade” solution or the ideal (Cadillac) solution. We’re honest about what can realistically be achieved based on which option is selected.

We think creatively to come up with options. We do not take a “sales” approach — we take an “advisory” approach. It’s not about making a software sale; it’s about ensuring that we’ve left no stone unturned to understand the client’s needs in order to provide effective options and recommendations.